A Christian Apple

This morning I upgrading to iTunes v8.0 which came with a new feature when looking at your music, video or podcasts. It is a grid view that shows many album covers at the same time.

The grid view has a number of options to sort the album covers by Album title, Artist, Genre or Composer. When sorting by Genre, Apple groups all the related music and replaces album covers with buttons to indicate which Genre you have (like Pop, Rock, Alternative and Reggae). Imagine my surprise at what Apple considers its Religious Genre... Christian and Gospel.

That's right, all religious music, be it Sikh, Hindu, Muslim, Buddhist, Jewish or other is now Christian. The button has some clouds with light shining through and the words "Christian & Gospel" across the front. Check out this brilliance below.



Nice move Apple. You've got iTunes distributed globally and you don't have the sensitivity to recognize that there's more than 1 religion. Every other Genre's button has the same name as the selection. So why would Apple change Religious to Christian and Gospel?

Did Steve Jobs approve this? Sounds like we need some diversity training in Cupertino, CA.

Apple is our latest Company Acting Badly