Math at BJ's

It's not often I get an email from a company telling me about a promotion that will cost me more than I can save from their promotion.

BJ's is a Company Acting Badly for either:

• thinking its customers can't do basic math, or
• thinking it can trick its customers into signing up for a rewards card that will lose them money, or
• not having someone in their marketing department who understands how to set up an email campaign

Why should someone spend $35 per year (likely charged in advance) to get rebates on purchases (likely seen monthly) that will amount to $24.21?

Good shopping, decent selection, good prices, but poor marketing puts BJ's on the Companies Acting Badly list.